Bringing A Modern Feel To CARIFTA Branding

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NASSAU, BAHAMAS – With the CARIFTA Games occurring just a week ago, we learn a little about what it took to put on the games from a branding standpoint.

The modern branding and technology that promoted the 50th CARIFTA Games and showcased the athletes was a direct result of the efforts put in by the marketing and technological teams.

Senior Director for Marketing and Partnerships Fernerin Hanna says that months of preparation was spearheaded by youth.

The technical department headed by Michaelangelo Cartwright Senior Director of technology put in months of preparation to help this vision come to light.

He says there were some challenges in the beginning considering that the stadium had not been used in some time.

The focus according to Cartwright, was to drive much of the traffic and attention to digital and social platforms.

Both Hanna and Cartwright believes that the combination worked to bring forth a professional product. An example of this was seen in the official logo.