Bud Light Delivers a Super Bowl to Remember  — From San Francisco to Nassau

NASSAU, BAHAMAS – On Super Bowl Sunday 2026, the energy pulsing through San Francisco’s packed stadium found an echo more than 3,000 miles away at the Cricket Club in Nassau. Whether standing among 70,000 screaming fans in California or gathered in front of massive screens in The Bahamas, Bud Light drinkers shared in one unforgettable night, with proof that great football moments transcend borders.

This year’s Bud Light Ultimate Super Bowl Experience, hosted by Bud Light, distributed locally by Jimmy’s Wines & Spirits, sent two lucky Bahamian winners and their guests to San Francisco for an all-expenses-paid weekend built around the biggest game in sports.

Representing Abaco were Tim Roberts and his brother, Vincent Roberts, while Nassau winners Brad Hanna and his son, Ryan Hanna, all travelled together for an experience of a lifetime.

For Tim Roberts, the magnitude of the moment truly hit upon arrival at the stadium.

“There were several different tailgate parties going on all at once, like separate events happening at the same time. Making our way to our seats, I was amazed at how many people were actually in the stadium.” He described the sensory overload that followed, the fighter jets streaking overhead after the national anthem, the smell of gunpowder from the fireworks, and the thunderous roar of the crowd.

“Feeling the energy from the crowd was amazing,” Roberts said. “As a Bud Light supporter from Abaco, we normally gather with friends to watch the Super Bowl. To actually go there and attend the game in person, along with all the other events Bud light had planned for us during that weekend was an unforgettable experience, one that will never be forgotten. 

For Brad Hanna, the emotional weight of the experience unfolded gradually and powerfully as he and his son Ryan landed in San Francisco; the excitement built steadily. “The Bud Light event team made certain everything was on point when it came to making us comfortable,” he said. “Then came the big day, and we said to each other, ‘Here we are, two people from a little island in The Bahamas, standing in awe among 70,000-plus screaming fans.’ We screamed, ‘This is the life!’”

Even amid the spectacle, Hanna said he couldn’t help but think about home. “We were reminding each other that all our fellow Bahamians were huddled in front of their TVs back home, but here we are,” he said. “It was so surreal. We didn’t want it to end. The hospitality of the Bud Light team was iconic, just unforgettable. My son and I agreed we could tick this one off our bucket list. We enjoyed every moment, a Bud Light in one hand and our phones in the other. We’re not just football fans, we’re Bud Light fans.”

While the winners soaked in the spectacle live, Bud Light ensured more than 1000 fans at home were not just spectators. In Nassau, the Cricket Club was transformed into a high-energy Super Bowl viewing headquarters, where Bud Light supporters gathered for their own premium experience.

Cortez Cooper, Bud Light Brand Manager for Jimmy’s explained “The Bud Light Super Bowl event at home was amazing, with huge large screens, theatre-quality sound, ice-cold Bud Light with lots of food vendors, all night entertainment from DJ Melody, One Time, Tank, Giant and Pusha Jr  . Roxy was our host, and she was interacting with the patrons, playing trivia and giving away prizes – everything was perfect!”

He went on to explain that “the Bud Light Backyard experience is all about bringing people together in a fun, energetic and responsible way. Super Bowl Sunday is more than just a game — it’s a cultural moment. We’re proud to create a space where fans can celebrate safely, enjoy great entertainment, and experience Bud Light the way it’s meant to be enjoyed — ice cold and with friends.”

In many ways, the parallel was striking: two locations, one shared moment. In San Francisco, Bahamian winners stood shoulder to shoulder with thousands of international fans. In Nassau, local supporters stood shoulder to shoulder with friends and fellow football lovers, raising bottles in celebration at the very same plays.

Wellington Seymour, Executive Sales & Marketing Manager at Jimmy’s Wines & Spirits, added that experiences like these reflect the company’s broader commitment to its consumers.

“Both of these experiences, at the stadium or at the live event,  reinforce our commitment to creating meaningful, premium experiences for our customers beyond the bottle,” Seymour said.

The promotion, launched earlier in the NFL season, invited customers to enter by purchasing Bud Light at Jimmy’s Wines & Spirits locations and participating establishments throughout The Bahamas. As in previous years, entries were simple, but the reward was anything but ordinary.

For the winners in San Francisco and the fans gathered at the Cricket Club, Super Bowl Sunday 2026 became more than a game. It became a shared story,  one that began in local liquor stores and bars across The Bahamas and culminated on football’s biggest stage.