Coca-Cola® and the OREO® Brands Launch Limited-Edition Drink and Cookie

WORLDWIDE – Coca-Cola® and the OREO® brands have teamed up as “besties” to create two exclusive and limited-edition products: OREO® Coca-Cola™ Sandwich Cookie and Coca-Cola® OREO™ No Sugar Limited Edition. Inspired by “besties” around the world, the two iconic brands are, for a limited time, sparking celebration amongst besties with the launch of two legendary products and several unique digital and physical experiences. 

The significance of celebrating friendships has never been more pertinent, and the brands are championing this by introducing ‘BESTIES,’ a partnership celebrating what it means to be ‘BESTIES.’ Besties often become a combination of their very best traits, making each other even better together. The OREO® brand and Coca-Cola® are playfully connected in many ways. Now offering the ultimate treats, fans can enjoy the iconic duo for a limited time with long-time and new-found besties. 

“Uniting the fun spirit of OREO with the Real Magic of Coca-Cola is an unexpected yet perfect match, because both brands are alike in so many ways,” said Claudia Navarro, Marketing President at The Coca-Cola Company Latin America. “Being a groundbreaking partnership for both brands, we are excited for besties everywhere to join us in celebrating new products, amazing experiences, and surprising moments of connection.”  

“At OREO, we strive to identify fresh ways to excite consumers and, with this collaboration, we have truly upped the ante,” said Eugenia Zalis, Global Head of Marketing and Brand for OREO, Mondelez International. “The bestie bond forged between OREO and Coca-Cola is a playful way to unite our fanbases and celebrate the power of connection and togetherness. We cannot wait to see the reaction to the campaign and hope fans are excited to experience the latest twists on two classics.” 

OREO® Coca-Cola™ Sandwich Cookie and Coca-Cola® OREO™ Zero Sugar Limited Edition will be available for a limited time only and will offer unique experiences that celebrate the magic of teaming up with a bestie.  

Both products feature a captivating design and sleek packaging, adorned with distinctive OREO® cookie embossments and stacked Coca-Cola® bottles. With each sip of the Coca-Cola® OREO™ No Sugar Limited Edition, fans can savor a refreshing Coca-Cola® taste with flavorful hints inspired by OREO® cookies, creating an unparalleled experience from these new-found besties.  

‘BESTIES’ fosters connections beyond boundaries through immersive digital and physical experiences, inviting fans to activate ‘Bestie Mode’ and team up with their closest friends to participate. Created in partnership with Spotify, the OREO® and Coca-Cola® brands will unveil the ‘Bestie Mode Digital Experience,’ an exclusive platform and first-of-its-kind musical experience designed for besties to merge music tastes and enjoy together.  

By scanning Coca-Cola® Oreo No Sugar, fans can follow the steps to explore ‘Bestie Mode’ and sync up music preferences with their bestie. Spotify Free users will also be invited to access the bestie experience via on platform promotion. Once connected to a Spotify account, fans will be prompted with questions to see how their taste in music stacks up against their bestie’s. A playlist will be generated with combined music preferences for besties to enjoy together.  

Coca-Cola® OREO™ No Sugar Limited Edition will be available nationwide in food stores, gas stations and convenience stores in participating markets. The innovation will be available in 20 markets in Latin America and the Caribbean, as well as the United States, Canada, China, and more, beginning in September.  

Coca-Cola® OREO™ No Sugar Limited Edition is the newest product from Coca-Cola Creations®. By tapping into emerging technologies, collaborating with brands, artists and designers, and creating experiences across digital and physical worlds, Coca-Cola® Creations continues to infuse the iconic Coca-Cola® brand with new expressions of creativity and cultural connections, allowing fans to experience the Real Magic of Coca-Cola®.