Kalik Launches New “In Our Hands” Campaign

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NASSAU , BAHAMAS – Widely recognized as the beer of The Bahamas, Kalik is celebrating the nation’s Independence with a new campaign featuring limited-edition designs that will appear on television screens, digital platforms and store shelves.

The campaign, titled “In Our Hands,” was officially unveiled during an exclusive launch event.

Denielle Miller – Cable Bahamas
“Storytelling, art and culture collide here at The Gallery and Wine Bar as Kalik unveils its limited-edition labels.”

The “In Our Hands” campaign highlights Kalik’s four core pillars: the cowbell, conservation, connectivity and culture.

Each pillar is represented by its own limited-edition label.

Speaking at the launch, Commonwealth Brewery Marketing Director André Woldt said the campaign reflects both national pride and a sense of community.

André Woldt – Marketing Director, Commonwealth Brewery
“The team brought it to me because, of course, it’s summer, it’s about hot temperatures, but it’s also about Independence. Every Independence is a good reminder for the brand to take the flag and ask, ‘What do we want to celebrate this year?'”

Local visual artist Theo McClain was selected to bring the campaign’s creative vision to life.

McClain says while the marketing team provided the overall direction, he was given the creative freedom to make the designs his own.

Theo McClain – Visual Artist
“I am overwhelmed, to be honest with you. Other than designing and sending files over to the right parties, this is my first time seeing everything in its glory, and I am honored.”

To further bring the campaign to life, a commercial was produced by Lavado Stubbs, owner of Conch Boy Films.

Kalik Brand Representative Stephan Rolle says celebrating Bahamian culture and showcasing local talent remain central to the brand’s identity.

Stephan Rolle – Brand Representative, Kalik
“Telling our story about ‘In Our Hands’ and our four pillars — culture, connectivity, the cowbell and conservation — those represent who we are, who we want to be and who we aspire to be.”