National

Ministry Of Tourism Brings The Bahamas To Every City They Visit

TORONTO, CANADA – Behind the Ministry of Tourism’s Global Sales Mission is a diverse and balanced team who gets the job done no matter where they are at.

Published

6 months ago

June 25, 2025

Jerome Sawyer

TORONTO, CANADA – Behind the Ministry of Tourism’s Global Sales Mission is a diverse and balanced team who gets the job done no matter where they are at.

To sum it up its “mission possible”:

Latia Duncombe – Director General, Ministry of Tourism

“So what the mission does is it creates the awareness, it reminds everyone of the islands of The Bahamas. It also lets them know through our campaign, through the word on the ground that…it’s not just one island, it’s a lifetime of them,” she said.

The Canadian market, while one of the older partner destinations especially for the extended stay travelers and second home owners has a lot of growth potential right now.

It’s one of the reasons why Duncombe and her team put so much effort into a global sales mission like this one, promoting the 16 island destinations.

“It’s is important that we bring The Bahamas to whatever city…we have decided that we are going to visit…”

“…So yes, you will have Junkanoo, you will have a taste of The Bahamas…[and] the latest update on every single thing about the 16 islands we actively promote,” Duncombe said .

Rissie Demeritte – Global Communications GM, Ministry of Tourism

“What you’ll hear tonight, and what we’re driving home is that we don’t just offer one island to explore, we are a lifetime of them,” she said.

In addition to being the General Manager of Global Communications, she’s also a part of the Advance Logistics team, and stage host, which is just one of many of a team of tourism employees in a non-stop, city by city promotional tour.

“The one thing that we sell so often is the people and the culture, and being here with us and seeing how excited we are to hear our stories, to talk about our islands and hospitality between all of us here at the ministry of tourism, that’s number one,” she said.

Undoubtedly it is the experience of a mission that’s helping to sell the destination where each stop is an opportunity to experience the culture, and even get a sample of the cuisine that awaits visitors.

Kenkrick Delaney – Founder, The New Duff

“The New Duff is more than just a dessert…The New Duff is an idea it’s showing the innovation of Bahamians.”

“The Bahamas brand is so powerful in the world and so to be able to add to that with culinary tourism is a big deal for me,” said Delaney.

Marv Cunningham – Mixologist

“…I do feel that when you visit our shores, you should have a true authentic Bahamian experience, a true authentic drinking experience…,” she said.

By the end of that evening, two cities, three shows over three days, and another global sales mission completed.

Tourism is becoming increasingly competitive, and if The Bahamas want to remain in the game, tourism officials say they can’t wait for the business to come, they’ve got to go and get it.