Fenty Beauty Boasts a New Era of Foundation

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NASSAU , BAHAMAS –

Rihanna – Founder, Fenty Beauty

“Every time I want to put this out there, I want to tell everybody what I’m wearing. It’s not out. And now you get to experience what I’ve been wearing for the past year and a half.”

This video was released on Fenty Beauty’s digital pages, featuring a disruption of the company’s logo, which generated significant excitement in the beauty industry several weeks ago, hinting at the onset of a new era for the brand.

On August 19, they unveiled their Pro Filt’r Fluid Flex Foundation, which became available globally on Friday and was stocked at the brand’s official distributor in The Bahamas, John Bull Ltd.

Fenty Beauty advisor Jayla Hanna tells me consumers are eager to purchase the product.

Jayla Hanna – Beauty Advisor, Fenty Beauty Bahamas

“So far, the foundations have been selling. They’ve been selling. It looks like skin.”

In an official press release, the beauty giant established by Bajan billionaire and megastar Rihanna announced that the Fluid Flex Foundation technology was developed in Japan.

It was also revealed that it was a three-year development process, with Rihanna meticulously refining the brand’s hallmark of shade inclusivity.

Taking into account seven years of consumer feedback, conducting thorough research, and culminating in the creation of the Fluid Flex Foundation.

Jayla Hanna – Beauty Advisor, Fenty Beauty Bahamas

“It’s actually a new, not reformulated, but it’s a new foundation that Rihanna brought out.”

Fenty boasts that the foundation is revolutionary, highlighting that it’s designed to flex and adapt with every emotion, providing a product that moves with you.

Jayla Hanna – Beauty Advisor, Fenty Beauty Bahamas

“It’s long wear. It’s also waterproof, sweat-resistant, and also, when you wear it, it’s literally for like 12 hours. It can go up to 24. You can go in the water with it. It’s even like a glow, but it’s still matte.”