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Man Wins Sands Beer for a Year in Charity Golf Tournament

NASSAU, BAHAMAS – A man won free Sands beer for a year after landing a shot in the Sands Beer boat anchored in Lake Cunningham, during the Cancer Society Golf Tournament.

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Free beer for a year
More than 104 golfers participated in the Cancer Society Golf Tournament, where Tom McDermott hit a ball into the Sands boat — winning him FREE Sands Beer for a year. Pictured with his prize are (left to right) Tom McDermott and Joel Sands, Sands Beer Senior Brand Manager. (Photo courtesy of Jimmy’s for Barefoot Marketing)

NASSAU, BAHAMAS – A man won free Sands beer for a year after landing a shot in the Sands Beer boat anchored in Lake Cunningham, during the Cancer Society Golf Tournament.

A tradition of Sands Beer during the annual tournament is to post a prize for the golfer who lands a golf ball in the Sands sculling boat, anchored in Lake Cunningham. The Sands crew was ecstatic when the news spread over the course that Tom McDermott hit a ball into the Sands boat, winning free Sands Beer for a year.

“This year’s tournament was a huge success” explained Tournament committee member Phil Andrews. “We raised close to $100,000 for the Cancer Society of The Bahamas, and we couldn’t have done so without the support of amazing corporate sponsors like Sands Beer and Tito’s Vodka of Jimmy’s Wines & Spirits.”

In January, Sands Beer and Tito’s Vodka became major sponsors of this year’s Cancer Society Golf Tournament. Now in its fourth year, the tournament got underway on the Majority Rule Day holiday at Baha Mar’s Blue Ocean Golf Course.

A full field of 104 golfers participated in the two-man scramble that saw the teams hit the greens for a day of fun, camaraderie, and of course free beer and Tito’s cocktails courtesy of Jimmy’s Wines & Spirits.

Andrew Bell and Marcus Farrington emerged as the champions. The duo playing under the team of Sands Beer.

With an already packed lineup of events planned for the Cancer Society this year, the organization’s partnership with BBB is expected to grow and thrive.

“It is hard to put a dollar value to the work being done by the Cancer Society,” said Susan Warren, Wines & Spirits Portfolio Specialist for Jimmy’s Wines & Spirit. “However, as a corporate partner, we know that every little bit helps and so we’re always prepared to step up where necessary”.

“The Cancer Society of The Bahamas has been one of our go-to philanthropic partners,” explained Executive Sales and Marketing Manager Wellington Seymour.

“In fact very early on we aligned our Pink Sands brand with the work they have been doing and we kicked things off with a major donation in honor of Breast Cancer Awareness Month,” he said.”

The company’s ‘Drink Pink for a Cure’ campaign has been an annual October promotion with funds earmarked for the cause. 

“We allocated funds from the sale of all Sands Pink Radlers as well as pink-hued wines and spirits from brands like Svedka Rose Vodka, Beefeater Pink, Absolut Raspberri Vodka, and Notorious Pink Rose’” he explained. “At the end of the month those funds were part of a special donation which was presented to the Cancer Society team at our Jimmy’s Wines & Spirits East Bay Street location.”

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