National

Tourism: The Experience Is About Hospitality

MONTREAL, CANADA – Tourism officials are seeing a spike in tourism as a large number of Canadians shift their travel plans due to unpopular U.S. policies.

Published

6 months ago

June 24, 2025

Jerome Sawyer

MONTREAL, CANADA – Tourism officials are seeing a spike in tourism as a large number of Canadians shift their travel plans due to unpopular U.S. policies.

Mikala Moss – GM Sales Canada & China, Ministry of Tourism

“Interaction, that’s the key word. Tourism and the business of travel is a very personal business. It’s a very hands-on business.”

“Coming to an event like this and…meeting the manager of that hotel you have booked clients to, and our clients have come back to you and say “we’ve had a phenomenal time, we want to go back next year”, makes a difference…,” she said.

Moss heads the tactical sales ground game – in a city where English is the second language.

“Travel is an experience that is not bound by language, it is an experience that is about hospitality, about feeling welcomed, even if you don’t understand the words you can receive the sentiment, and so we are sharing the sentiment,” Moss said.

If the reactions and feedback are the ministry’s measurement of success, the Montreal report card is looking pretty good:

Josee Delise – Vogages Nomades

“We do lots of nights, evenings like this as a travel agent, and this one of the best we’ve had before, since many years….”

“With everything, the food, the people, the dance, it was a very great evening,” she said.

Nathalie Chemouny – Consiellere en voyages

“Already I love you because you make you big, and that is very important the company [makes] it big, because it shows the quality of your guys,” she said.

Director General of Tourism – Latia Duncombe

We truly have a lifetime of islands, and we say that because it would take your entire lifetime to enjoy each and every one of them,” she said.

The announcement of increased air service from airlines Air Canada, West Jet and Sunwing added to a noticeable shift of Canadians away from U.S. vacations.

This market is prime for growth as the tourism team in Toronto shows off to media tourism and travel partners.