Billboard Battle Intensifies Days Before 2026 General Election

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NASSAU, BAHAMAS – From East Street, Tonique Williams-Darling Highway to West Bay Street, the campaign trail is no longer just on the ground, it’s now dominating some of the busiest roads in the country.

Large billboards featuring party leaders, candidates, and campaign messages have become a fixture of the daily commute, turning high-traffic corridors into political battlegrounds.

In many areas, billboards from both major parties sit side by side as each side push competing narratives.

The Progressive Liberal Party promotes its message of continued progress, while the Free National Movement is zeroing in on change, accountability, and the rising cost of living.

For motorists, the contrast is hard to miss…but it’s along John D. Kennedy Drive, where the billboard battle is most intense.

One PLP sign highlights record enrollment at BAMSI, while an FNM billboard placed right next to it fires back, questioning food security, and pointing to millions spent while the country still imports eggs.

Other signs promote “record-breaking” investments in airports, roads, docks and clinics, urging voters to “Choose opportunity for every island.”

However, opposing messages counter that claim, arguing many of those projects are still incomplete, with promises yet to be fully delivered.

The FNM also leans into its core message, saying the government had five years to get it right and that more time wouldn’t fix the problems.

Meanwhile, the billboard war took a sharper turn over the weekend, after an alleged poster mocking Prime Minister Philip Davis sparked fierce political backlash.

The image circulating on social media shows the prime minister alongside the phrases “Choose progress? Can’t manage himself?” and “How can he manage our economy?” along with a speech bubble reading “Oops…I did it again.”

In response, while speaking in Bimini, PLP Chairman Fred Mitchell condemned the sign, calling it “nasty,” a disgrace, and a crime against the prime minister.

Fred Mitchell – Chairman, Progressive Liberal Party

“Someone ought to report these people for their criminal behavior to the police, and ensure that, that nasty poster is taken down. It is a serious personal attack against the leader of our party. It has no place in Bahamian politics, and the sign should be removed.”

Since then, FNM officials posted a disclaimer on their Facebook page, denying responsibility for the sign.

Since then, that sign has been removed.

With just 8 days until the general election, how far will political parties go to get their message across, and ultimately secure your vote?