Our TV and 10th Year Seniors Forge Strategic Partnership to Elevate Bahamian Sports Broadcasting Landscape

NASSAU, BAHAMAS – In a landmark collaboration, officials from Our TV and 10th Year Seniors have formally entered a dynamic partnership aimed at establishing the foremost sports brand in the country.

The groundbreaking announcement was made during a press conference on Tuesday at Cable Bahamas Limited (CBL) Group headquarters, where ALIV CEO John Gomez expressed his confidence, the alliance would redefine the sports narrative in The Bahamas.

“When you look at the brands – Our News, Our TV and 10th Year Seniors, and what you all bring from an online presence and the number of followers and subscribers that we have, we are now going to be able to offer more to our viewers globally in terms of sports perspective,” Gomez said.“We will showcase what our young and seasoned athletes are doing so the story that’s going to be told is going to be a tremendous one for all to witness.”

David Burrows, Vice President of Media for CBL, emphasized the partnership’s significance in fortifying the network’s local sports influence.

“While we bring sports, it’s local sports where I really think that we’re going to engage the young people,” Burrows explained. “It’s where we need to be for GenZ moving forward. This partnership to me is huge from that perspective.”

Acknowledging the collective efforts that have propelled 10th Year Seniors to its current standing, Renaldo Dorsett conveyed gratitude to the brand’s audience for their unwavering support.

“I just want to say thank you to anyone that liked a photo, watched a video, listened to a podcast, shared any content that we have put out; you are the reason we are in this place now,” said Dorsett. “Since we started, we have always been disrupters in this industry, and I say that as a good thing and sometimes you have to do just that to stray away from the norm.”

Highlighting the authenticity that defines 10th Year Seniors, Dorsett emphasized the brotherhood that has been integral to their success.

“I think people respond to that authenticity and that’s how we were able to grow this brand. We always thought that growing the brand was the most important thing to expand our reach and now this partnership with Our News and Our Sports brings us to an entirely new audience.”

John Marc Nutt echoed this sentiment, underscoring the seriousness with which they approach their role in shaping the sports broadcast landscape.

“We have taken this very seriously,” he said. “A lot of people may look at us trying to figure out what is this brand, but we take our job very seriously. We are not the kind of people who takes things for granted, and I’m glad we can partner up with like-minded people where we both can see each other’s visions and bring everything together to be the biggest sports brand in The Bahamas.”

The official commencement of the partnership is slated for February, featuring segments from 10th Year Seniors integrated into the Our News broadcasts at 7 pm and 7:30 pm.

Additionally, their contributions will extend to Our News Digital spaces and http://www.ournews.bs/