International
Black Friday Online Shopping Expected To Hit Record High, Data Shows
WORLDWIDE – Online shoppers just set a new Thanksgiving record in the U.S, spending $6.4 billion on Thursday, up 5% from last year.
WORLDWIDE – Online shoppers just set a new Thanksgiving record in the U.S, spending $6.4 billion on Thursday, up 5% from last year.
Adobe analysts say the surge was fueled by deep discounts, especially on electronics and a big jump in mobile, impulse-led shopping.
Another game-changer was AI retail assistants.
Adobe reports traffic from AI chatbots to online stores soared more than 700% and those users were far more likely to check out.
Adobe says it now expects Black Friday to break another record, with sales projected to climb more than 8% over last year.
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