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Bud Light & Jimmy’s Send Six to Super Bowl LVII

NASSAU, BAHAMAS – A group of lucky Bahamians got to experience the thrill of Super Bowl LVII live and in person, on February 12.



Bud Light, Jimmy's Wines & Spirits winners

NASSAU, BAHAMAS – A group of lucky Bahamians got to experience the thrill of Super Bowl LVII live and in person, on February 12.

It was a monumental showdown between the Philadelphia Eagles and the Kansas City Chiefs in Glendale, Arizona.

For more than a decade, AB InBev, along with local distributor Jimmy’s Wines & Spirits, has led the way in quality experiences and giving its loyal customers chances to save big and win big.

This year, Bud Light and Jimmy’s Wines & Spirits sent three Bahamians and their guests to the Super Bowl where they were treated to the ultimate hospitality experience.

Winners Cyril Robinson, Jermaine Humes, and Vivian Bain were excited for the experience.

“I’m extremely excited about going to the Super Bowl” gushed Robinson, “the chance to be in the stadium, the game, the halftime show, all of it”.

Robinson, who is a first-time winner of a Bud Light promotion, says he learned about the contest through his fiancé who will be accompanying him on the once-in-a-lifetime trip.

For Jermaine Humes, being present at the game in person meant missing his weekly football association watch party.

“I’m on the committee for the NFL Brotherhood and I was actually in the process of planning this year’s annual watch party,” he explained. “But this is an epic chance of a lifetime and I’m excited about the chance to be in the building.”

The three winners were randomly selected from entrants who participated nationwide, all of whom purchased a Bud Light 6-pack from Jimmy’s Wines & Spirits or their favourite bar or liquor distributor.

The six Bahamians received all-expense-paid trips to Arizona, tickets to the game – where the winners also experienced the highly anticipated return of Grammy award-winning recording artist Rihanna who is scheduled to headline this year’s half-time show – plus VIP access to all Bud Light events.

“It’s a very satisfying feeling to see the excitement on our winner’s faces, just to be able to give back to our customers by providing access to these exclusive experiences is one of the best parts of this job,” said AB InBev Brand Manager, Nathan Arnett.

Arnett and his team are already looking toward the future. “Bigger and better, that’s what people can expect from Bud Light & all AB InBev brands in 2023. We are excited and we hope everyone is ready for the ride.”

  • Bud Light, Jimmy's Wines & Spirits winners
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