Fashions From Ghana and What It Means for Local Businesses

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NASSAU, BAHAMAS – Meet Rita Yeboah Owusu, owner of Moyra Enterprise, a Ghana-based fashion brand that is bringing traditional African craftsmanship to the international market.

Rita specializes in macramé, a traditional technique that uses intricate knotting to create a variety of designs.

Her collection includes handmade handbags, jewelry, and sandals, all created from biodegradable materials.

Rita’s recent trip to The Bahamas was inspired by a visit from The Bahamas Trade Commission to Ghana nearly two years ago.

She says a conversation about The Bahamas with then-deputy chairman, and now Chairman of the Commission, Senator Barry Griffin, left a lasting impression.


So, as she prepared to travel to New York City for a recent trade show, Rita decided to extend her trip to New Providence, opening the door to new business connections and possible trade opportunities between the Bahamas and Ghana.

Rita Yeboah Owusu – Owner, Moyra Enterprise

“Getting to New York I checked my schedule I realize I have some days to spare, to come to The Bahamas, I did confirm with him that you know what we will definitely coming to The Bahamas.”

Acknowledging the ancestral ties between the two countries, she says her visit to The Bahamas is about more than just selling her products.

Rita Yeboah Owusu – Owner, Moyra Enterprise

“[I’m here] to strike commercial and cultural balance and bridges between African companies and the Caribbeans.”

Rita Yeboah Owusu – Owner, Moyra Enterprise

“We’re trying to ship to The Bahamas as well, and it’s been good so far, there been few challenges because of the international regulations between the two countries.”

It’s an issue Senator Griffin says the commission is seeking to resolve.

Griffin, noting the commercial importance of Rita’s visit, saying it represents the impact of the commission’s efforts, while emphasizing the global opportunities that local entrepreneurs can benefit from.

Barry Griffin – Chairman, Bahamas Trade Commission

“Now she’s in The Bahamas meeting with retail stores, meeting with Bahamian government and private sector officials meeting with Bahamian designers to figure out not just ways to get African products in The Bahamas, but how can Bahamians get their products into Ghana.”