Politicians Leaned Into Social Media Platforms and Trends This Election

Advertisement

Advertisement

Advertisement

Advertisement

NASSAU , BAHAMAS- Bahamian politics met the algorithm this election season, and neither side seemed shy about hitting post.

What stood out wasn’t just that candidates used social media, but how differently they approached it, a vast contrast from campaign seasons in the past.

This time around, some leaned into personality and humor, while others stuck to the script and kept it professional.

A few even tried their hand at whatever trend was viral that week.

Take former Prime Minister, Dr. Hubert Minnis, who is now running as an independent in Killarney.

His online presence has seen a notable shift, from the more traditional, reserved style he held while in office.

Social media videos helped reintroduce him to voters in a more direct, less formal way.

However, the political veterans weren’t the only ones joining in on the fun.

First-time candidates, like the FNM’s Dr. Nicholas Fox, also experimented with social media, sharing quick campaign clips and easily digestible messages for younger voters scrolling TikTok or Instagram.

Meanwhile, PLP Member of Parliament for Central and South Eleuthera, Clay Sweeting, and the PLP’s candidate for Fort Charlotte, Sebas Bastian, have kept things community-focused, using social media platforms to highlight constituency work, local events, and on-the-ground engagement.

Then there’s Rick Fox, whose name recognition already gives him an edge online.

For candidates like him, social media isn’t just a campaign tool, it’s an extension of an existing public image.

Party leadership hasn’t stayed off our timelines either.

Free National Movement leader, Michael Pintard, has used social platforms to energize supporters, often posting quick responses to national issues.

Let’s not forget Coalition of Independents leader, Lincoln Bain, who was no stranger to using Facebook and even TikTok Lives as his platforms of choice.

With thousands of viewers tuned in, getting his message across didn’t require mass rallies or political events.

Whether it was scripted messages or off-the-cuff moments, this election season made one thing clear, politics in The Bahamas is no longer just happening on the ground, it’s happening on our screens.

While the strategies may differ, the goal remains the same, to connect, to convince, and ultimately, to win over the Bahamian people.